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CASE N° 48/Albrecht-Eck Berlin
[2021]
Print & Menu DesignGastronomy IdentityEditorial Design

Albrecht-Eck Berlin

Comprehensive redesign of the beverage and tavern menu for the traditional Berlin neighbourhood pub Albrecht-Eck in Steglitz.

SPECIMEN · 482021
Albrecht-Eck Berlin Logo
Strategic Analysis & Execution/Methodik
[ TEIL 01 ]Problem Definition

The Challenge

Albrecht-Eck is an authentic, historic Berlin pub located in Steglitz. The existing drinks menu had become cluttered and failed to reflect the warm, rustic tavern ambiance. The establishment required an enduring, readable print layout clearly organizing tap beers, mixed drinks, spirits, and soft drinks.

[ TEIL 02 ]Architectural Solution

The Solution

Conception and print prepress of a characterful drinks menu featuring parchment and wood textures. Historic typography, structured two-column price hierarchies, and vintage polaroid-style photography of the pub exterior harmonize authentic Berlin pub culture with effortless legibility in ambient lighting.

[ TEIL 03 ]Measurable Impact

The Result

A distinctive, durable menu enhancing guest orientation, celebrating authentic Berlin neighbourhood tavern heritage, and creating a cohesive identity across the establishment.

Visual Systems & Screen Design/Live Artifacts
https://albrechtseck-berlin.weisemedia.de
LIVE PREVIEW
Main Overview
VIEW 02 · Albrecht-Eck BerlinFIG. 48-2
Detail View 02
VIEW 03 · Albrecht-Eck BerlinFIG. 48-3
Detail View 03
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