RykeNow GmbH — Logo & Media Design
Holistic brand identity and campaign media design for RykeNow GmbH Berlin: High-impact logo creation featuring a polygonal network sphere, dramatic midnight key visuals at the Brandenburg Gate, and full collateral rollout for the premier 3-wheel Can-Am Ryker adventure experience.
The Challenge
Renting and cruising high-performance 3-wheel open-air roadsters (Can-Am Ryker & buggies) through the capital combines raw motorsport exhilaration with urban nightlife culture. For the launch of RykeNow GmbH in Berlin, the brand needed an unmistakable identity embodying the electric pulse of midnight city cruising ('Enjoy the Ryke and feel the night!'). The challenge was creating a futuristic, high-contrast visual system that thrives across digital booking touchpoints, automotive wraps, point-of-sale roll-ups, and street-level marketing collateral.
The Solution
Designed an iconic brand mark uniting a polygonal wireframe globe with an energetic neon-orange 'rn' monogram and bold athletic typography. Directed key visuals capturing the sleek matte-black Ryker set against the glowing illuminated architecture of the Brandenburg Gate. Produced full-scale print collateral including double-sided premium flyers, event roll-up banners with QR booking flows, and cohesive social media launch assets.
The Result
Highly successful brand introduction across Berlin's experiential tourism and leisure sector, achieving full booking capacity for initial night-tour schedules and establishing an instantly recognizable automotive lifestyle brand.
